Image alt tags are short descriptions that inform users and search engines about the image’s content. While you’re updating the imagery throughout your website, it’s also a great time to focus on writing image alt tags for both new and existing imagery. Write Image Alt Tags To Improve Your Website’s Accessibility A few new photos on a page can make a world of a difference for your user experience, credibility, and brand image. Use this time to update the imagery throughout your website to contain fresh, new photos that reflect your brand personality and current service or product offerings. If your website has old or outdated imagery, you might be unknowingly sending the message to your customers that not only do you neglect certain areas of your business, but you might also neglect them over time. Your audience wants to know that they’re interacting with a business and website that’s current and relevant. You might also uncover opportunities for blog topics or maybe even new service or product offerings. Then, update key SEO elements throughout your website accordingly. Selected Resource: Use Google Trends to identify how search trends have changed in your industry in the last year, or even just the last couple months. It’s more important now than ever to respond to current times and “get with the trends.” With everyone adjusting to this new way of life, search trends are changing drastically, which means there are new opportunities arising in a variety of industries to provide users with the content they’re looking for. User preferences are changing constantly, which is why it’s important to make sure your website is always up to date with current search trends in your industry. Check it out on the SEMRush website or download it at the Google Docs add-on store. Selected Resource: SEMRush has an excellent writing tool that can help you identify specific areas of improvement to make your content more SEO-friendly. You’ll also want to review existing content for grammar, spelling, jargon, and punctuation errors. Then, start identifying opportunities for blog and article writing. If you have a lot of content, a good place to start is by focusing on the most popular or valuable service pages first. Read through the content on your website and identify opportunities where you align it better with your company’s brand personality and messaging. Jared Shields, our Project Manager here at Denverdata Web, recognizes that “a lot of people don’t understand that updates like that can have an actual impact.” Google knows that readers prefer fresh content, so updating your website content regularly can give your website a much needed SEO-boost. If you haven’t updated your website content in a while, it’s time to give it some new life. Check If Your Contact Information Is Up To Dateīreath New Life Into Your Website Text Content.Write Image Alt Tags To Improve Your Website’s Accessibility.Beath New Life Into Your Website Text Content.When was the last time you focused on improving your business’s online presence? If it’s been a while, our 12 point checklist will give you the jumpstart you need for the best website spring cleaning. Now that you’re feeling motivated by all this spring cleaning, why don’t you give your website the proper attention it deserves. Storage space cleaned out?… ehhhh we’ll save that for another day. If you’re anything like me (and tons of other people around the world), you’ve completed a variety of home projects, and your house is feeling fresh! We’re over a month into doing everything at home, from working, to exercising, to happy hours… whatever it is, it’s at home. Update Your Website With This Spring Cleaning to Do List
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