The noindex tag can be placed in a site’s HTML code or HTTP response headers. Read our article on how to fix this issue to unlock your indexing potential. Is your page “ Excluded by noindex tag” in Google Search Console? It’s also recommended to use canonical tags to point search engines to the primary versions of your pages and prevent duplicate content issues. Pages with duplicate content, often dominant on eCommerce websites.Pages valuable to search engines but not to users – like pages containing links that help the bots discover other pages.Pages that shouldn’t be accessible in search results, e.g., staging environments or password-protected pages.Pages for products that are out-of-stock and won’t be available again.Let’s see what types of pages you should implement the noindex tag on to make them non-indexable. At the same time, you need to identify your valuable pages that should be indexed and prioritize their optimization. Making less important pages non-indexable is crucial because Google doesn’t have sufficient resources to crawl and index every page it finds on the web. You should use the noindex tag to prevent pages from being indexed by Google. To request Google to recrawl a page, you can use the URL Inspection tool. If you have implemented a noindex tag, but your page is still appearing in search results, it’s likely that Google simply hasn’t crawled the page since the tag was added. For instance, you can add both a noindex and nofollow tag if you don’t want search engine bots to index a page and follow the links on it. It’s possible to use the noindex directive on its own, but it can also be combined with other directives. As a result, ranking signals of that page will not be passed to the pages it links to. The nofollow tag prevents search engines from crawling the links on a page. However, the follow tag is the default setting if no robots meta tags are added, so Google considers it unnecessary. There are other meta robots directives that Google supports – the most popular ones include nofollow and follow. However, most search engine crawlers – like Googlebot – obey the noindex directive. Some search engine crawlers may interpret the robots meta values differently. Generally, search engine crawlers are not required to follow meta directives as they serve as suggestions rather than rules they must respect. If the page was previously indexed and the tag was added later, Google will drop it from search results, even if other sites link to it. When a search engine bot like Googlebot crawls a page with the noindex tag, it won’t index it. You can tell search engines not to index a page by adding a noindex directive in a robots meta tag – simply add the following code to the section of the HTML: Īlternatively, the noindex tag can be added as an x-robots-tag in an HTTP header : x-robots-tag: noindex The noindex tag is an HTML tag used to control the way bots treat a given page or file on your site and stop them from indexing that page or file.
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